With a plethora of display choices on the market today you have plenty of options to consider. Broadly speaking, displays fit into two main categories: portable systems and custom-built displays. Standard portable systems include the following:
Tabletops: Designed for display on top of a 6- or 8-foot table, these systems are easy to transport and are usually the least expensive type of display.
Modular systems: The modules are designed to be interchangeable. For example, en entire display might consist of six modules that can be arranged in various formations on the show floor to fit your allotted space or to achieve different looks.
Panel systems: A system of interlocking, heavy-duty panels is used to display merchandise.
Graphic panel displays: This type of system is like a panel display, but the panels are large graphics and typically do not hold merchandise.
Pop-up systems: Designed to come out of a shipping container, these displays just “pop-up” for easy setup.
Your space, budget and image needs will help determine which system is right you.
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.