trade show tips, learning resources & guides

Make the most of your next trade show or face-to-face event with articles, guides and more from Nimlok.

Download this budgeting template, which explains the most common trade show expenses and returns on investment.

This comprehensive trade show and event checklist will help you plan for your events. This checklist includes tips to plan for your trade show/event, as well as marketing ideas and guidelines for your success!

Eliminate the guesswork and make the most of your trade show or event. This e-book is a guide that helps you plan for your event costs, set goals and understand the value of your face-to-face marketing efforts.

Are trade shows a good value for your brand? This e-books walks you through the step-by-step process of understanding and analyzing the benefits of trade shows and events. Learn how to eliminate the guesswork, set clear-cut goals, track measurable results and continually refine your strategy!

Get inspired to create an unforgettable, interactive trade show exhibit. This e-book showcases how real exhibitors incorporated fun trade show games, interactive demonstrations and stunning product displays to draw a crowd of engaged attendees. 

Whether you are looking to wow, sell or engage attendees at your next event, an island exhibit can help you achieve trade show success. In Nimlok’s Guide to Island Exhibits, we share best practices for designing an island exhibit.

Wondering if exhibit rentals is the right move for your company? Check out Nimlok's “Is Renting Right For You” guide for a side-by-side comparison of rented versus purchased exhibits.

Learn the process of creating a killer trade show exhibit with this free guide, which explores the planning, prep and processes surrounding the design of a semi-custom or custom trade show exhibit. 

Knowing what type of exhibit falls within your required timeline and budget will help you plan and help you guide your exhibit partner in the right direction from the very start of your project.

Social media plays a powerful role in shaping consumer behavior and perceptions at events. This guide walks through best practices, insights and recommendations for building a strong social following and making a strong social impact on the show floor.

If you are planning to tackle a new trade show marketing campaign, you may need a little help navigating the challenges associated with exhibiting. Learn from the experts!

As marketers are being increasingly asked to do more with the same or less, Nimlok taps into its network of experts to bring you five actionable ways to lower costs and increase return at your next event.

Enclosed are tips for successfully navigating the pre-, in- and post-event stages of trade show planning, along with trade show marketing ideas to help prepare you for your next event.

Nimlok's trade show marketing blog features articles covering a variety of trade show- and event-related topics to help you become an expert trade show and event marketer. Topics range from exhibit booth planning to social media at events to exhibit design trends and beyond.

Looking for inspiration and guidance? You're not alone! Browse our library of real-life case studies to see how trade shows can work for you!

Looking for inspiration and guidance? You're not alone! Browse our library of real-life case studies to see how trade shows can work for you!