Why are you exhibiting at this show?
What are your show goals and objectives?
Overall, what are your greatest business strengths?
How do your products/services differ from your competitors’?
What have been your major problem areas?
What products/services would be best for you to highlight at this show?
Where do most of your customers come from?
What customers would you like to have, which you do not now serve?
What are your show priorities?
How will you know if you’ve achieved your objectives?
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.