We recently read a great post on www.nimlok.com regarding the use of colour in booth design. The article stated that, “Many colours are associated with temperature or with certain emotions.” This is apparent in (Recent Canadian Trade show), where blue and red, orange were prominent.
Colour is the very first perception customers will have with your brand; your booth design should relate and reflect those colours. The colours used to design your booth are essential to the character of your company’s brand story. Contact us and find out how Nimlok Canada’s sales and design team can assist in brining your brand story to life in your next trade show.
How do you determine what colour is going to best for your brand on the trade show floor? Let us know in the comments!