| Client's Comments | "Our new booth was the talk of the PPAI show! As part of our 25th anniversary company rebrand, this booth helped us make a bold statement—and the feedback from our clients has been tremendous. The designers and engineers at Nimlok® truly went above and beyond to ensure it exceeded all expectations." |
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Design Challenge
St. Regis Group, a leading supplier of awards and recognition products, needed a booth that would reflect their rebrand to SRG and showcase their evolution into a broader product offering, including premium giftware and lifestyle goods. The booth was to debut at the PPAI Expo, which they exhibit in annually.
Their previous booth, which had been used for over a decade, felt cluttered, outdated, and difficult to manage due to heavy, cumbersome materials. SRG wanted a modern, spacious, and visually impactful booth that could highlight their wide product range while offering an organized, professional appearance. Lighting was a key focus—they wanted to use it creatively to accentuate their awards and luxury products.
Design Solution
To meet SRG’s vision, Nimlok collaborated closely with their team, benefiting from an existing relationship and geographic proximity. Having previously partnered with Nimlok for multiple Formulate® backwalls with shelving kiosks, SRG was heavily involved from the initial design phase through to the installation strategy.
Because SRG typically manages its booth installations, it was essential to design a solution that was not only visually striking but also simple and safe to assemble and dismantle. The team conducted practice installations at Nimlok’s facility to ensure everything functioned seamlessly.
The result was a stunning 20’ x 50’ exhibit that turned heads at the show. Suspended at the center of the booth was a striking Formulate double-layer hanging structure, featuring dimensional signage that boldly displayed SRG’s new logo and tagline. The outer blue element popped against the white interior, acting as a beacon for attendees.
Framing the booth were sleek corner displays showcasing SRG’s award products inside plexiglass cases. Each display was enhanced with laminated extrusions, custom puck lighting, and double-sided SRG logo accents. Backlit SEG graphic panels flanked the cases, adding depth and brand storytelling.
Running parallel throughout the booth were glass shelving units with backlit panels and color-coded faded graphics, each highlighting different giftware categories—housewares, drinkware, journals, bags, outdoor products, and more. Monitors mounted on the shelves looped brand videos, creating an immersive experience for visitors.
In addition to the main exhibit, SRG also launched a complementary 10’ x 20’ booth. This smaller yet impactful modular booth featured more backlit walls, glass shelving, and SEG fabric graphics, displaying curated selections from the luxury brands SRG sources.
The dual-booth strategy proved to be a powerful play—maximizing exposure, deepening engagement, and showcasing the full spectrum of SRG’s offerings. Together, these exhibits served as the perfect platform for a rebrand 25 years in the making—cementing SRG’s reputation as a leader in both recognition and lifestyle products.