| Client's Comments | "The project came together for a combination of reasons; namely the amazing amount of teamwork, creativity and the determination of everyone involved. Rofin needed a high-impact low-cost design to project their brand on the trade show floor, and Nimlok Michigan was more than happy to make that vision come true." |
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Design Challenge
Rofin is a leading developer and manufacturer of lasers and laser-based technologies for industrial material processing applications. Their products range from single laser-beam sources to highly complex systems. For the upcoming 2014 International Manufacturing Technology Show Rofin wanted an exhibit that would closely align with the clean-cut, brand-authoritative design aesthetics of their company’s European displays. Rofin also desired an exhibit that would work within their limited budget while still incorporating key design themes and elements such as a reconfigurable design for use in multiple trade shows.
Design Solution
Nimlok Michigan designed an open-layout 40’ x 40’ modular exhibit that met all of Rofin’s design and budgeting needs. To achieve a prominent and brand-authoritative design, Nimlok Michigan elected to use extrusion-based towers adorned with large fabric graphics that elegantly projected Rofin’s brand. A circular fabric structure with the Rofin’s logo hung centrally over the center of the exhibit, drawing in attendees from a distance. Metal truss pieces suspended fabric canopies throughout the booth, creating a visually enclosed space for Rofin to display their machines. Finally, a large white backwall with a singular red stripe served as a backdrop to the entire exhibit. Ultimately, Nimlok Michigan was able to provide Rofin with the strong brand presence and modern elegance reminiscent of their European exhibit displays.