Communication is key. To make the most of your tradeshow, you need clear and open channels of communication with show management. This is especially important during times of transition. New owners may change how things are done – for example, booth sizes, service charges, and show services available. If you don’t know what these changes are, and operate under the assumption that “everything is the same as always,” you may be in for an unpleasant surprise.
Make sure to carefully read any literature sent out from the new organizers. Check the event Website regularly for breaking news relevant to your event.
Discover who the go-to person is for the new organizers and introduce yourself. If you have any questions, now is the time to ask them. A few friendly words before the show will make things much easier if you have to deal with any bumps in the road during the show.
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.