Tradeshows, by their nature, stimulate flashes of brilliance and inspiration but with all the hubbub, there’s no time to sit down for quiet contemplation to focus on random great ideas to integrate into your next marketing campaign. You’ve only got time to do two things:

  • Recognize
  • Record

 Recognizing a great idea is easy.

When you encounter a great idea, take a half-second to stop and consciously acknowledge it. Simply saying “What a great idea!” will help cement the concept in your brain.

Unfortunately, at a trade show, your brain is being bombarded with half a million ideas – great or otherwise – all at once. That’s why you have to record the idea.

Recording ensures that great ideas won’t be lost.

The easiest and most efficient way to do this is simply to write them down. Dedicate a small notebook to great ideas, and jot down enough information as you need to recall the concept later.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.