Image & Design: Welcoming Spaces Help Attract Attendees

When selecting furniture for your booth, use just enough to create a homey and welcoming atmosphere. Place tables for literature and other materials on the sides of your booth space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if your exhibit staff starts getting too comfortable sitting, they’ll have a tough time getting up to speak to prospects.

Flowers and plants are a fun and interesting way to liven up a dull or drab display. Buying your own plants will help save you money. Plants are useful to accentuate graphics, hide electrical wiring, and add a touch of natural life to the environment. Consider using silk plants as they’re more durable, and you’ll be able to reuse them at other shows.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com