The most important part of trade show exhibiting is, well, the trade show display. It is the booth that will draw attendees to you, let them know who you are and what your company can do for them. However, without the following features, your booth won’t get the traffic expected. There are many components to being a trade show success, but these four will lead you in the right direction.
1. Keep Your Message Consistent
From your booth graphics to the marketing materials, the message should be the same across the board. This will ensure attendees will remember your company and display instead of using multiple messages and images, which can be confusing and forgettable. Included in the message should be one or two images and a brief sentence that describes why customers should do business with you.
2. Use the Right Accessories
Adding something as simple as an accessory can dramatically change the look of your trade show display. One excellent option is lighting because it will create a spotlight on your booth in a dimly-lit trade show venue. Another option would be a table cloth with your company’s logo on it; this is especially a great idea if your are using a table top display.
3. Try to Keep Your Booth Design Unique
If you are thumbing through exhibitor magazines and see a spectacular design that you want to duplicate, try to refrain from doing that. The reason being that attendees will have a difficult time differentiating you from the competition if everyone uses the same design trends. Strive to create a trade show display that is unlike any other that will be seen at the event. What you can do is research different trade show display designs and find a way to put your own spin on it.
4. Add Trade Show Flooring
Flooring is very important because it not only provides some comfort against the hard concrete floor at the trade show venue, but it also completes the look of any display. Some options available is hardwood floor, interlocking carpet, or dye-sub graphic mats. Whatever look you decide to go with will compliment your display system.
Especially if you are a new exhibitor, it can be stressful trying to prepare for an event. With these tips, you are on your way to a successful and lucrative exhibit.
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, and Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting, and training.