Case Study: Workhorse

Project Description:  50' x 50' Custom Rental Automotive Exhibit

design challenge

Need large, open space to display two motor home chassis, a car, reception desk and product demo area. Want to contain the 50'x50' space with high impact graphics that convey the image of Workhorse as an industry leader. Company's ad agency provided detailed 3-D models as basis for the rental trade show exhibit design.

design solution

Use Trilock truss together with fabric graphics to create walls around the perimeter of the booth space. The truss enhances the company's image as a heavy industry leader. The large, sweeping graphics in the company's signature colors of black and yellow show the product in action and create strong brand ID. A bold custom sign mounted on truss and placed diagonally across one corner welcomes visitors in to the enclosed space. A huge 3-D sign simulating the underside of a Workhorse chassis connects the two back walls of the rental trade show exhibit. Mounted on this sign is a plasma screen which runs a product demo loop. A 3-D triangular fabric sign serves as a backdrop for a promotion in the center of the booth.