Case Study: Schunk

Project Description:  40' x 40' Machine Tooling Rental Exhibit

client's comments

"All in all, I have to say that the project went extremely well. There are always some things that don't go as expected. The most important thing is that everything is ready to go by the time the show starts. This is what makes the cooperation with Nimlok so great - when you encounter a problem, they do everything it takes to make it happen and to get things out to you as quick as they can."
— Matthias Koch, Marketing Manager, SCHUNK, Inc.

design challenge

Overcome issues of poor lighting and dingy feel of exhibit space. Liven up atmosphere to allow trade show exhibit to stand out and attract traffic. Display multiple products clearly without cluttering space.

design solution

Create enormous graphics to hang from truss and extrusions. Place customer supplied display units in forefront to present various smaller products. Match laminate from display units to rest of rental trade show exhibit for consistency. Highlight important products with larger graphics and place towards back of rental trade show exhibit to draw traffic in. Drape additional graphics from corners to generate a more dramatic feel. Utilize intense colors to brighten up booth space and make exhibit stand out.