Case Study: Mechanix Wear

Project Description:  20' x 20' Custom Rental for Automotive Industry

client's comments

"The objective with a trade show booth is to attract every attendee to your space. Our Nimlok booth definitely does that. It is a show stopper."
— Anna Coons, Race Marketing 

design challenge

Maker of protective gear for pit crews and sponsor of NASCAR wants an eye-catching rental trade show exhibit that reflects the exciting, fast-paced world of car racing. Client needs to display a wide array of products and wants to be able to change graphics easily to adapt to different shows.

design solution

Use 4" extrusion with graphic infills to build a wall diagonally across the center of the booth. Brightly-colored graphics of pit crews, racers and cars in action arranged in a circular pattern on the large central wall recreate the feeling of excitement and speed at a racetrack. Slotwall laminate panels customized in the company's signature colors of black and yellow figure prominently on either side of the central opening and provide ample space for hanging product. Four showcase towers also in black and yellow laminate and Plexiglas offer more product display. Yellow powder-coated truss shaped in an oval to suggest a racetrack ties all elements of the display together. At a later show, client slipped new graphics into the infill panels and changed the focus of the exhibit easily and economically.