Case Study: Centrix Financial

Project Description:  20' x 40' custom rental

design challenge

Create a large, impressive custom rental trade show exhibit for a company that previously only used graphic banners. Centrix wants to align its image with that of the sleek, fast-paced race car it sponsors and build strong brand ID. The rental trade show exhibit needs to include a semi-private meeting room, a lounge area with workstations, a reception desk and a display area for the race car. Need to be able to reconfigure the booth space to fit different show requirements.

design solution

Use 4" extrusion with lightly frosted Plexiglas infill to serve as the core of the exhibit. From this extend a very large 7'x30' curved fabric sign. This brings the total height of the exhibit to 16' and establishes strong visual brand ID. Use standard Nimlink rental trade show exhibit panels customized with silver vinyl to enclose a semi-private meeting room at one end and to serve as the backdrop for the display area at the other end. A central tower of customized curved rental panels divides the space between the lounge and display areas. Workstations and a reception desk combine rental bases customized with blue vinyl, sleek welded legs and blue laminate countertops. The reception desk also includes a custom Plexiglas railing. All elements combine to create a sleek, high-impact booth. Two weeks later Centrix reconfigured the booth to 8'x30' for use at another show.