It takes many different puzzle pieces to create a trade show booth masterpieces. As the infographic explains, multiple approaches cover more ground in reaching and appealing to more people. Here are 9 marketing tips for a successful trade show booth and exhibition:
- Creating a Unique Booth: The number one way to stand out at a trade show is to ensure that your booth doesn’t look like all the others. Think about attendees walking up and down the halls looking at similar booth after booth. Make yours stand out; but, you have to be sure that it is in a good way. Think about what is unique about your company or brand and incorporate that into your unique booth design.
- Desirable Promo Items: Your promotional products, branded gifts, or takeaways should be something that is worth coming to your booth for. The next priority is that it should be useful so that target customers keep the gift, and lastly it should be something that is relevant to your brand or company to help recipients remember you better.
- Devise a Game: A game, a drawing, a contest or something fun is a great way to attract people to your booth.
- Technology Integration: Tapping into technology can help make your booth remembered for being slick, state or the art, easier to understand, and more memorable. Digital tablet sign up is one easy way to collect data from your booth visitors that makes it easy for them. Video or visuals that educate your booth guests in a creative way is another important feature to have.
- Demo of Your Product or Service: The purpose of the booth is not only to sell your product or service, but to stand out and make a memorable impression. Showing a demonstration of how your product or service actually works is the best way to educate visitors.
- Active Social Media Presence: Traditional marketing is planned ahead of the trade show and social media marketing campaigns should also be planned ahead of time, but staff is necessary to execute, monitor, and respond to social media interactions in real time.
- Talk to Prominent Professionals: Get a handle on trends and an insider’s ear to the people who decide and influence those trends.
- Stay until the Last Person Leaves: Many sales decisions are made at the end of the day. Take advantage of those last minute decisions at the end of the day.
- Prepare to Follow Up: Follow up is one of the most important things you can do at a trade show. Keep in contact with trade show attendees and continue to market to them. Find creative ways to collect as much information from trade show attendees as possible so that you can segment and target your follow up contact as much as possible.