According to tradeshow research, after booth size and product interest, live presentations are the third most important reason that people remember an exhibit. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. The key to success is using this powerful promotional tool as an integral part of your exhibit-marketing plan to appropriately communicate your company or product message.

Use the following guidelines when considering a live presentation as part of your exhibit:

  • Know your show objectives.
  • Understand how a live presentation will help you accomplish these objectives.
  • Decide what form of live presentation can best convey your company/product message.
  • Consider the possibility of having several different presentations.
  • Know what image you want to portray.
  • Decide what theme will best convey your message.
  • Plan a realistic budget for this project.
  • Know whom you want to attract to your booth with the presentation.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting, and training